URL: https://4.bp.blogspot.com/-vI1K9d1lDDg/WnEpQ-bFnOI/AAAAAAAAzgQ/QV-iVuL9KiUfExYYxzEMbilauIJA3jOcQCLcBGAs/w1200-h630-p-k-no-nu/180201-shopping-man.jpg
URL2: https://www.countand1.com/2018/06/promoting-value-proposition-based-on-consumer-insights.html
